One of most effective ways to ensure the success of a brand is to make it super relatable to the masses. Consumers love brands that they can relate to on an emotional and trustworthy level. This is the responsibility of several marketing companies who are constantly looking for ways to reach and captivate specific audiences to get them invested in that specific brand. This work requires research, innovation, and persistence, which only a few can pull off successfully.
Brand Music Fusion (BMF Media) is a marketing firm that focuses on several brands and has a variety of strategies, including content creation, sponsorships, target audience research, influencer engagement, and talent management. The company has earned the loyalty of major clients such as Uber, Dell, MasterCard, and Revlon. It also has multiple offices across the country, including New York, Los Angeles, Austin, and Miami. A recent expansion in later 2018 now includes London, the first international expansion. Other BMF client success stories.
What has BMF Media done to earn such strong loyalty from these recognized names? Read below to learn more about the beginnings of the company, its strategies, and how it has helped numerous clients.
The Beginnings of BMF
BMF Media was founded by two marketing visionaries: Brian Feit and Bruce Starr.
Brian Feit studied at the Stern School of Business at New York University from 1996 to 2000. During this time, he was interning with Clive Davis at Arista. Feit had sent him a letter and the music producer actually responded. This motivated Feit to make his next move. He became a member of Stern and Tisch Entertainment Business Association (STEBA) and worked hard to parlay his passion for both music and business into a solid career. Upon graduation, he worked at an independent music label for a few years. After considering attending law school, Feit instead worked with business partner Starr to found BMF.
Bruce Starr was born and grew up in the Chicago suburbs. After finishing high school, he moved to New York, where he became business partners, and later close friends, with Brian Feit.
Feit and Starr founded BMF Media in October 2003. At that point, the company started with humble beginnings, operated out of Feit’s West Village Apartment. They only had two employees, but also two powerful clients: Maverick Records, a label company founded by Madonna, and Kiehl’s, the cosmetics brand that focuses on skincare and hair care. Despite the uncertainty of the company, it eventually grew in clientele and influence.
Change in Direction
In the beginning, BMF Media lived up to its name (Brand Media Fusion) as it focused on combining several brands with musical talent. The marketing company essentially arranged for the brands’ musical events so they could raise their profile, humanize themselves to their customers, and reach a wider audience in general. At the same time, the duo also wanted to promote new musicians with these influential brands, which could also lead to new fame and recognition.
Eventually, the company had to grow in conjunction with current marketing trends and needed to expand. While BMF Media still has a powerful talent division at hand, it now also focuses on full event productions beyond music and concerts. The company also has a strong focus on experiential marketing, in which the consumers are involved directly with the brand’s growth through participation of several events, contests, and more.
The company has also recognized the rise of internet influencers as a method to entice audiences into trying the latest brand products. In addition to a musical talent department, BMF now also has a social media influencer division that increases the consumers’ engagement with the brands.
The Strategies of BMF
BMF Media has a general outline for any collaboration project with a brand that always guarantees results. While certain services can change and adapt to the clients’ specific requests or the specific event at hand, BMF provides the following services:
- Strategize. BMF performs exhaustive research on trend activity and forecasting, as well as gathers consumer insights, to create the marketing strategy. The company comes up with the right sponsorship and talent for the campaign.
- Execute. BMF actively procures the necessary talent, in addition to the partnership between the client and the sponsors. Other aspects worked on include brand immersion, the art direction, and the overall design strategy.
- Amplify. The company now fully analyzes the analytics of the execution, such as ROI, KPI, and overall social impact. It also extends projects to talents, influences, and sponsors, among other tasks.
The staff and crew at BMF Media relish in the challenge of humanizing brands with new, innovative methods that create memorable experiences.