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The Playful Moxy Seattle Downtown Opens

Moxy Hotel Seattle

In Collaboration With Stonebridge Properties, Marriott International Brings First Moxy Hotel to the West Coast

SEATTLE, Wash. — February 21, 2018 — With a West Coast debut that’s as provocative and bold as its name, Moxy Seattle Downtown’s opening today represents a disruptive shift in the future of the city’s hotel industry. Located at 1016 Republican Street, in the heart of downtown Seattle’s hottest neighborhood, South Lake Union, the property welcomes Fun Hunters with a spirited hotel experience unlike any other.

“At Moxy, we believe in the transformative power of play, and we’re excited to bring this vibrant concept to downtown Seattle as we invite our guests to come play with us,” said Vicki Poulos, Senior Global Brand Director, Moxy Hotels.

Colorado-based Stonebridge Companies is the developer and property manager behind this latest addition to Marriott International’s experiential brand that debuted in 2014 with the opening of Moxy Milan. Boasting 146 rooms spread over eight floors with flexible event space in the lobby, the opening of Moxy Seattle brings to the city a fun and stylish hotel for both locals and visitors alike.

Jerry Stotler is the Captain at the helm of Moxy Seattle Downtown, the brand’s twist on the general manager position. “At Moxy Seattle Downtown, we are focused on providing our guests with more than a place to crash,” said Stotler. “Moxy doesn’t take life too seriously and is a perfect spot for both visitors to the city and locals to hang out, meet new friends and have some fun!”

Designed by Ankrom Moison Architects, The Society and Deacon Construction, the ‘always-on’ vibe is brought to life by a diverse mix of daily, weekly and monthly activities, such as weekly trivia game nights for spontaneous locals and travelers alike, including “Celebrity” Trivia Night, a spirited Q&A hosted by the best “celebrity” Drag Queens in town. Moxy’s vibrant lobby is built for 24/7 socializing, including a 24-hour self-service grab-and-go bar counter and open plug-and-meet business areas complete with writable walls and 56-inch projection-ready televisions. Moxy Seattle Downtown is home to the city’s first hotel with a “teeter totter” in its lobby entrance, as well as a high-octane pink punching bag located in the 24-hour fitness center. From mobile check-in and keyless entry access, to furiously fast Wi-Fi and under bed motion sensor lighting, guests can expect a tech-forward experience from start to finish.

“We are proud to be part of this exciting collaboration with Marriott International, delivering our trademark Distinguished Hospitality™ experience to guests and locals through the innovative and playful design lens of Moxy,” said Navin Dimond, CEO and founder of Stonebridge Companies.

Moxy is a fun, experiential brand that combines stylish design and approachable service at an affordable price that’s easy to digest. The Moxy experience begins as guests check-in at the bar, instead of a traditional front desk, where they are greeted with a complimentary ‘Got Moxy’ cocktail along with their room key. The cozy bedrooms, ranging from 195 to 205 square-feet at Moxy Seattle Downtown, feature a new open storage concept via the brand’s signature peg wall for hanging clothes and jackets instead of a closet, giving guests ultimate flexibility. Bedrooms include a king size bed, 55-inch wall-hung flat-screen TVs, bathrooms with double rain showers, and more.

This is the 23rd Moxy Hotel to open globally and the sixth Moxy Hotel in the United States. In 2018 Moxy Hotels is expected to open in Chicago, Washington DC, Memphis, Atlanta, Munich, and more.

For additional information visit or

– T.F.G

Milestones on our Journey – 50th Anniversary of North Cascades National Park

Lake Crescent MT Rainier

Milestones on our Journey
Celebrating the 50th Anniversary of North Cascades National Park
and 25th Anniversary of Washington’s National Park Fund

Washington’s National Park Fund (WNPF) will hold its annual Spring Dinner & Auction on April 7, 2018 at Seattle Center’s Fisher Pavilion. Titled Milestones on our Journey, the event will raise funds for Mount Rainier, North Cascades and Olympic National Parks, as well as celebrate the 50th Anniversary of North Cascades and 25th Anniversary of WNPF. Last year’s event raised a record-breaking $300,000, with $100,000 designated for restoration of historic structures in the parks. This year’s ‘Fund-A-Need’ will focus on Youth & Family projects, including:

The Mount Rainier Education Rangers chaperone student groups coming to the park, mostly during the spring when Paradise is buried in snow. A short drive for 47 school districts serving approximately 300,000 students, Mount Rainier can be seen from schools and neighborhoods, but is out of reach for many undeserved communities. Field trips allow students to directly experience Mount Rainier and use its environment as an outdoor science classroom and living laboratory. For the parks to thrive and survive into the future, we must ensure that our youth understand and appreciate the importance of places like national parks, especially as we become more urbanized, electronically connected, and fewer children spend time in nature.

Whether from a nearby town or inner-city Seattle, many of these kids have never been to the park much less spent time in a snowy environment. While it is often sunny and warm at sea level, it can be blizzarding in April on ‘the Mountain’! The kids are led out on a snowshoe walk with chaperones and learn to safely negotiate snow trails (and have some fun in the process!). In 2017, nine different school districts (Tacoma, South Thurston, Franklin Pierce, Eatonville, Mossyrock, Bremerton, Federal Way, Cloverpark, White Pass) and over 1700 kids participated in field trips to the park.

The Endangered Species Trailer at North Cascades educates visitors, students, and the public about some of the 37 species of animals believed or known to occur in Washington State that are on the Threatened and Endangered Species List. The cargo trailer is equipped with photos, and the inside has mounted mammal and bird species along with examples of furs and feathers, and replica tracks, skulls, and scat. The trailer is also taken to schools, utilized at visitor centers and campgrounds for hands-on learning, and operated at special events and festivals to engage with new and diverse audiences. A similar bear trailer was used last summer and in 4 months had nearly 10,000 visitors!

This visual draw for park visitors enables staff to discuss the challenges, concerns, and goals of species restoration, especially with regard to large mammals such as the grizzly bear and gray wolf. The real and replica pieces familiarize visitors with the animals and provide an avenue for discussion. The trailer can also be loaned and used at other National Park Service units in Washington State such as Mount Rainier and Olympic National Parks. Many people visit national parks specifically to see the animals they’ve read about or seen on television. Seeing these magnificent creatures in the wild is an amazing opportunity.

Adventures in Your Big Backyard at Olympic National Park partners with the Boys & Girls Club to introduce summer camp kids to the full diversity of ecosystems — ocean, mountains, rivers and rain forests – all contained at the park. They spend their days canoeing on Lake Crescent, swimming at Sol Duc Hot Springs, rafting the Elwha River, and hiking the Pacific Coast. The kids take away transformative experiences, and move on to become the next generation to serve as stewards of our beloved lands.

From Molly Sullivan, 2017 Northwest Youth Corps intern: “One of the most incredible parts of this summer was watching the kids’ personal transformation as they became more comfortable in the outdoors. The first few hikes were a challenge for several kids who frequently asked when it would be time to get back on the bus. These same participants were almost unrecognizable at the end of the summer. At our last outing to Ruby Beach, they were so engaged in tidepool exploration that no one wanted to leave! On our walk back to the buses, we passed several backpackers and one of the girls (who hadn’t been so sure about hiking a few weeks earlier) asked me what they were doing. When I told her they were going to camp on the beach, she turned to her younger cousin and said ‘When we’re older, we’re going to come back and do that too.’”

As our nation’s national parks face a $12 billion deferred maintenance backlog, friends’ groups like WNPF are critical in meeting the needs of our nation’s special places — beyond that of federal funding for operating expenses. A special event among many, the Spring Dinner & Auction features a plethora of rangers (in uniform, of course!), as well unique packages to bid on that are created specially by park staff for this event. A favorite from last year was a “Snorkel Survey of the Elwha River” with Olympic park scientists!

About Washington’s National Parks Fund
Washington’s National Park Fund (WNPF) is the official philanthropic partner of Mount Rainier, North Cascades, and Olympic National Parks, which span more than 1.6 million acres of the Evergreen state. Annually, WNPF allocates monies to otherwise unfunded projects with the goal of deepening the public’s love for, understanding of, and experiences in Washington’s National Parks. Get involved at

Cut Your Cable And Start Streaming – How To

Cutting Cable Cord Streaming Services

With streaming services like Amazon Video, Netflix, and Hulu, consumers have changed the way they view movies and television shows. Paying for Comcast is a thing of the past to cut the cord and consider these options. Gone are the days of sitting on the couch and flipping through different programs. These streaming services offer consumers more options, flexibility, and power over how and when they want to watch their programs. Each service has its own story and rise to popularity and different offerings for a unique viewing experience.

Amazon Video

The creation of Amazon Video was led by Hollywood Executive Roy Price, who made the transition from Los Angeles to Seattle to get Amazon Video off the ground. Amazon Video has transitioned from its original framework and has grown immensely in what it offers consumers. The service debuted on September 7, 2006, as Amazon Unbox in the United States. Currently, Amazon Prime members can subscribe to over 100 premium channels like HBO, SHOWTIME, and STARZ, as well as specialty channels like Acorn TV, PBS Kids, and Heera. What’s great about the service is you only pay for the channels you want, watch anywhere, and cancel anytime. Cable is not required. Prime Video is available on its own for $8.99 per month. It offers streaming access to thousands of movies and TV shows. The ability to download shows on a tablet or phone for offline viewing is also available. The Prime packages also include free two-day shipping from, unlimited ad-free streaming of Prime Music and unlimited photo storage in Amazon Cloud Drive. Amazon is located in Seattle, Washington.

Amazon Video knew that they were not the only streaming service available, and to create engaging content to compete with others, Amazon Studios was created. Amazon Studios is a division of Amazon, which focuses on developing television shows, distributing and producing films, and comics from online submission. Scripts for Amazon Studio television and film are submitted through online submissions to Amazon. They are reviewed and rated by other readers in a crowd-sourced fashion, and by Amazon staff. In a 2012 interview with WIRED, Roy Price was asked what he is trying to do at Amazon Studios. He answered, “We are trying to do two things. One is to create opportunities for film and TV creators, and the other is to create great new movies and TV shows for our customers.” With Prime, you already have access to a huge library of movies and TV shows at no additional cost, including award-winning Amazon Originals like Manchester by the Sea, The Man in the High Castle, The Grand Tour, and Mozart in the Jungle.

In 2017, Amazon Studios became the first streaming media service to have an Oscar Best Picture nomination, earning it for Manchester by the Sea. The film The Salesman was nominated and won the Academy Award for Best Foreign Film. Manchester by the Sea was nominated for a total of six Academy Awards, winning two Oscars, including Best Actor for Casey Affleck and Original Screenplay for Kenneth Lonergan.

With all that Amazon Video and Amazon Studio have accomplished up to this point, it’s no surprise that Amazon CEO Jeff Bezos wants the same thing from his streaming shows that he wants from every other part of his company, overarching success, and domination. Roy Price, says Bezos and other senior Amazon management team members have made it clear that they want more attention-grabbing shows. In other words, something to put them ahead of other competitors. In an interview with Variety, Price said that Amazon Studios would refocus on “big shows that can make the biggest difference around the world,” and specifically cited Game of Thrones as a model. An excellent model to work with, as that show has become a cultural phenomenon. To take their entertainment services to the next level, Amazon will have to continue to come up with creative and gripping new content. As people become more discerning in what they watch, Amazon will have to understand its user base to create a show and concept that draws in subscribers. View Roy Price’s LinkedIn Professional Profile or full biography here.


Netflix is an American entertainment company founded by Reed Hastings and Marc Randolph on August 29, 1997, in Scotts Valley, California. It specializes in and provides streaming media and video-on-demand online and DVD by mail. It is headquartered in Los Gatos, California.

In 1998 Netflix launched the first DVD rental and sales site called In 1999, Netflix started a monthly subscription model, unlimited rentals for a single monthly rate. In 2000, Netflix offered to be acquired by Blockbuster for $50 million, but the offer was declined. Little did Blockbuster know how quickly and successfully Netflix would take off. In the same year, Netflix introduced a personalized movie recommendation system, which uses Netflix members ratings to predict choices for all Netflix members. In 2007, Netflix introduced streaming which allowed members to watch tv shows and movies on their personal computers instantly. In 2008, Netflix partnered with electronics companies to stream on the Xbox 360, Blu-ray disc, and tv step-top boxes. In 2010, Netflix was available on Apple iPad, iPhone, Wii, and other internet-connected devices. In the same year Netflix launched its services in Canada, and by 2016 Netflix was available worldwide.

Netflix has found extreme success with certain television shows. In 2013, Netflix premiered “House of Cards” a series about the corrupt politicians of D.C. and Netflix had invested $100 million for two 13-episode seasons. A huge risk, but one that paid off as the first season earned eight Emmy nominations. The second season earned 13 Emmy nominations. “Orange is the New Black” is another Netflix show that took viewers by storm. An inside look at the inmates of a women’s prison debuted in 2013. This show also received 12 Emmy nominations.

As of the middle of 2014, Netflix had grown to more than 50 million subscribers with a stock price over $400 a share. Today, Netflix is the world’s leading internet entertainment service with over 109 million members in over 190 countries enjoying more than 140 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

How the idea of Netflix came about has conflicting views. CEO, Reed Hastings said, In the mid-Nineties, he was said to have rented Apollo 13 from his local Blockbuster Video store and lost it. The penalty for was a heavy $40 fine. Here’s how Hastings told it eight years ago:

“I remember the fee because I was embarrassed about it. That was back in the VHS days, and it got me thinking that there’s a big market out there. So, I started to investigate the idea of how to create a movie-rental business by mail. I didn’t know about DVDs, and then a friend of mine told me they were coming. I ran out to Tower Records in Santa Cruz, California, and mailed CDs to myself, just a disc in an envelope. It was a long 24 hours until the mail arrived back at my house, and I ripped them open, and they were all in great shape. That was the big excitement point.”

While co-founder and former CEO Marc Randolph says, “there was no late fee, no aha moment, just long commutes in Silicon Valley that the pair spent plotting their next venture around the time that Hastings’s first business, Pure Software, merged with Atria, where Randolph worked and sold to another company.”

Whether a late fee, or just late nights and brainstorming sessions, it’s safe to say that Netflix users are pleased that the service exists, and aren’t too concerned whether it was brainstormed in a room with the early creators or because of a late fee. Netflix has revolutionized entertainment and is a household name across America and the world.


Hulu was created as a joint venture by NBC Universal, Fox Entertainment Group, and ABC Inc. and was announced in 2007. Hulu launched public access on March 12, 2008. While Amazon Video and Netflix offer a spread of entertainment, Hulu offers a more focused approach and is geared towards television series, carrying current and past episodes of series from its owners’ respective television networks and other content partners. Its headquarters are in Los Angeles, California and service the U.S. and Japan.

One of Hulu’s most successful shows is “The Handmaid’s Tale” which took home five Primetime Emmys and 13 nominations. Hulu also announced its plans to launch seven new original series in the new year. Other Hulu originals include “Future Man,” “I Love You American,” “The Mindy Project,” and “Casual.” Hulu also offers 30 Rock, Buffy, and they also just swiped all the old episodes of Will & Grace, just in time for the revival season on NBC. Hulu’s also a great way to keep up with current network TV if you don’t have satellite, cable or maybe just work late. You can watch the new episode of a show just a day after it airs, as you could before Hulu went subscription-only. Hulu’s videos are only for people inside the U.S. Starting at $5.99 a month for the first year, and $7.99 a month after that. You can also now do a live TV plan for $39.99 a month, which includes many of the programs you would find on cable. These programs include live news, entertainment and sports from 21st Century Fox, The Walt Disney Company, NBCUniversal, CBS Corporation, The CW, Turner Networks, A+E Networks and Scripps Networks Interactive to its offering and making it the only TV service that brings together live, on-demand, originals, and library content all in one place. If you are a lover of television series who just can’t get your schedule to line up with the live showings, this is a perfect solution for you.

It was reported that in 2011, Hulu made $420 million, which was $80 million short of the predicted revenue. Mike Hopkins, who as CEO of Hulu since 2013, has led the company through significant audience growth and the successful launch of Hulu with Live TV, left the company in 2017. Randy Freer has been named CEO. As of April 2017, Hulu has 32 million users.

Whatever you are looking for as an alternative to traditional cable, Amazon Video, Netflix, and Hulu entertain viewers looking for a variety of shows and entertainment experiences. Since their beginnings, it is evident that these companies have shifted and evolved from their early stages. As they continue to develop to keep an edge on their competition, they will continue to adapt to what audiences are looking for in entertainment. With fewer advertisements, more options, and different purchasing packages, these services allow for a consumer to pick what streaming service they want discerningly.

How Streaming Services Have changed the Way We Watch TV

Amazon Video Service and Roy Price

There was a time where a typical Friday night involved a trip to a Blockbuster Video or Hollywood video to try and rent the hottest new release before anyone else did. There was always limited number of new releases and there were always a very limited number of the classics. It was always frustrating to try and find the exact movie to watch. Choices were limited and overall disappointment about not having the opportunity to watch what one wanted when they wanted became the driving force in the next evolution of how we watch TV. Cable networks also only provided limited viewing options and charged high prices for the privilege.

Netflix and Amazon Video radically changed how we watch TV. Not only did these streaming services put multi-million dollar companies like Blockbuster out of business but they also changed how the average person watches TV. Streaming services like Netflix and Amazon Video provided unlimited access to large amounts of movies and television shows. They also provided access to movies and television shows from different parts of the world. Suddenly, subscribers to these services had unlimited access to new and exciting shows. Shows and movies that would have never made it to the standard cable networks or the traditional commercial broadcast networks were made viewable to a large audience.

There are certain individuals who made streaming movies and shows a reality for many households around the world. People like the founders of Netflix and Roy Price worked tirelessly to bring about the reality of streaming. It was still such a new and foreign concept that at first there was a question whether streaming videos through the Internet was a viable business model. But individuals like Roy Price, Reed Hastings and Marc Randolph were the forerunners in the streaming entertainment industry.

Netflix is one of the greatest unlikely success stories in the business world. It was founded in August of 1997 by Reed Hastings and Marc Randolph in California. Both men had already experienced success in their respective businesses and decided that they wanted to start their own business. Randolph worked as a marketing director for Hastings’ company, Pure Atria Corporation. Randolph was also a co-founder of MicroWarehouse, which was a computer mail order company. Reed Hastings, a mathematician and computer scientist, sold Pure Atria in 1997 for a very cool $700 million. At the time, it was the largest acquisition in Silicon Valley history. The two men came up with the idea for Netflix while their morning commute between their homes in Santa Cruz and the Pure Atria’s headquarters in Sunnyvale, California. They both knew that there was a better and cheaper way to have access to movies and TV shows by using the Internet.

Amazon and its business model inspired the basic idea behind Netflix. Both of the founders wanted to offer a service that would sell a large number of items over the Internet using a very similar model but they wanted to strictly ship entertainment items through the Internet. VHS tapes were still very popular at the time but both Hastings and Randolph thought that they were too expensive and too delicate to ship. DVD’s were still a fairly new concept and relatively unheard of during 1997 but both Hastings and Randolph they believed that they had the answer to their problems.

The first test run of Netflix involved mailing a DVD disk to Hastings own house in Santa Cruz. They wanted to test whether they could successfully ship a DVD without it breaking. They wanted to see if their business model of buying and selling DVDs through the Internet was viable and if they could successfully send them through the mail without getting damaged. When they had a successful test run, they decided to take the plunge. They officially launched in April of 1998 with only 30 employees and they had 925 DVD’s available through a pay per rent business model.

It took a few years for Netflix to gain true popularity but once it did, the company decided to move away from the single rental model, where someone could only rent a few DVD’s at a time and move towards a subscription service. They started to offer flat-fee unlimited rentals without having any due dates or late fees. Netflix then approached Blockbuster to offer a buyout of $50 million and Blockbuster turned it down. By 2005, Netflix was shipping 1 million DVD’s per day.

Netflix was doing really well, but the company knew that times were changing. Blockbuster was struggling and the DVD market was starting to lag. Netflix took note of the popularity of Youtube and they saw that streaming video was the wave of the future. Data speeds and bandwidth costs had become much more affordable. Netflix started to move away from the DVD rental industry and they began to focus on the video on demand market. Even though DVD sales fell sharply, Netflix continued to grow.

When Netflix started to focus on the video on demand market, their customer base also grew exponentially. By the end of 2013, they had 33.1 million subscribers in the United States. By the beginning of the fourth quarter in 2014, Netflix said they had subscribers in over 40 countries and were looking to expand to other countries in the world. All those subscribers were moving away from DVD’s and traditional cable companies because Netflix offered more options. Netflix also was working on offering new and unique content from around the world.

People were so attracted to Netflix in the beginning because it was a cheap and easy way to get a DVD but the company really grew when they decided to expand their video on demand offerings. Soon, companies like Blockbuster and Hollywood Video declared bankruptcy and the rise of Netflix paved the way for other entertainment companies to focus on the video on demand industry.

Netflix was inspired by Amazon but soon Netflix would inspire Amazon to add their own streaming service. Amazon has become the largest retailer in the world. What started as a marketplace for books has exploded into the easiest and fastest way to get almost anything. People can buy electronics, clothes, toys, food and so much more on Amazon. When Amazon saw the overwhelming popularity of Netflix they knew the next step in their evolution as a company, was to start offering streaming services.

Amazon has been selling DVD’s and VHS tapes for a long time. The giant retailer knew that the VHS market was dying out but they thought that the DVD market would have more longevity. Netflix changed this and suddenly the DVD market was dying. People in general didn’t want to buy and store DVD’s so when the option of streaming movies and television shows through the Internet became available, it was widely appealing. Amazon debuted their Amazon Video in September of 2006 to help create another avenue for streaming movies and shows.

Roy Price already had a long and successful career before he was brought on board at Amazon. He had already established himself as a power player in the Entertainment industry and Amazon knew that he was the perfect person to helm their latest project. After a successful career at Disney and as a consultant for some of the largest firms in the world, Price was eager to be working on such a new and exciting part of the next evolution in how people around the world watch television.

Price first started as a Group Product Manager at Amazon Video on Demand and quickly moved up to Director. He was an instrumental part in the creation of Amazon Video on Demand and Amazon Studios. His time at Amazon Video on Demand helped Amazon to become a direct competitor with the reigning champ Netflix. When he was promoted to director, he developed and launched Amazon Studio along with developing and launching new and original series for Amazon.

The first incarnation of Amazon Video was Amazon Unbox. The service grew rapidly by expanding its library and then they added the Prime Video Membership when Prime was created. In 2011, Amazon rebranded service as Amazon Instant Video and added over 5,000 movies and TV shows for Amazon Prime members. Eventually the name was shortened to just Amazon Video in 2015. Not only did they change the name but this also ushered in the largest expansion that the service has ever seen.

Not only was Amazon Video focusing on streaming new and exciting content but also they started to move towards offering live sports. This last April, Amazon was the first streaming service to acquire non-exclusive rights to live stream a portion of NFL’s Thursday Night Football. They also acquired the British television rights to the ATP World Tour and the deal is set to run through 2023. This was a huge win for Amazon because the sports watching demographic was still relying on getting their sports predominately through cable. Most sports fans still pay for cable because that is the only provider of live sporting events. But Amazon is making moves to change that and they plan on continuing to work on deals in order to stream all available sporting events.

The introduction of streaming services rapidly changed how the average person watches TV. Cable packages in 1995 cost about $22 month and now depending on your cable company, can cost upwards to $80 per month. US cable TV has experienced a steady price increase every year in spite of economic downturns. The cable price increase has outpaced inflation every single year for over the past twenty years. For anyone who has owned cable over the years, the yearly price increase was difficult for most families.

When Amazon and Netflix both started to offer their streaming services, both offered television and movies for a lot less than cable. They also began to focus on creating original content and featuring shows and movies from around the world. People were exposed to content that most cable companies would have never put into production. Large broadcast companies stuck to formulaic plotlines and characters for most of their shows. With the introduction of Netflix and Amazon, doors were opened to a wide variety of content with different themes and plotlines.

These streaming services started to move people away from basic and premier cable and from the once popular stereotypical shows to new and unique shows. Netflix and Amazon both offered streaming services for far cheaper than traditional cable companies. Both streaming services also offered a full season of the shows to be watched in complete succession. Being able to stream almost any show or movie at anytime was widely attractive to viewers.

There has been a revolt in the entertainment industry being led by consumers. Most consumers don’t want to pay exorbitant prices to watch their favorites shows and movies. Streaming services offered a way for people to watch their favorite show and movies at much cheaper prices. Both Amazon and Netflix have huge libraries filled with lots and lots of titles. Premier cable channels like HBO would only offer a run of the same 10-15 movies for months on end. Options were limited and Netflix and Amazon offered far more options. Consumers also want new and exciting content. Some of the most popular shows currently are original programing produced by either Amazon or Netflix.

It has become apparent that people were ready for something different. The popularity of Netflix and Amazon has blown up over the last 7 years and it has been predicted that these companies could put cable companies out of business. Award winning television shows and movies are being developed and produced by streaming companies and they are the most watched shows and movies on the planet. Cable companies are trying to keep up with the demand that streaming companies have created but they have not created the same magic. Streaming companies are revolutionizing the entertainment industry and there is no doubt that both Netflix and Amazon will lead the way to the next development in entertainment.

CEO’s Weigh in on Company Leadership Styles


It’s no coincidence that successful companies are led by those with developed leadership skills. Leadership comes from the top and trickles down the chain of command. But what is the recipe for leadership success? When we take a look at international companies that are successful, we can learn from the leadership styles of CEOs to see what qualities and styles are necessary to run a company. While each brings their style and experience, it is easy to see commonalities among leadership styles. We can glean what qualities are required from CEOs of companies like Johnson and Johnson, LinkedIn, and Zappos to learn how successful companies are built and maintained.

Johnson & Johnson is headquartered in New Brunswick, New Jersey, the consumer division being located in Skillman, New Jersey. Johnson & Johnson creates products like Talcum Powder and other Baby Powder products. The corporation includes some 250 subsidiary companies with operations in 60 countries and products sold in over 175 countries. Chairman and CEO of Johnson and Johnson, Alex Gorsky says that his leadership success was rooted in his time spent as a cadet at the U.S. Military Academy at West Point. As the chief of a $372 billion company, Gorsky said that corporate success is often driven by three key things: Innovation, execution and hiring the right people. “It’s about great leaders and great people, and I could not be prouder of the 145,000 employees at Johnson & Johnson who bring the credo, the value system every day to work to do their very best,” Grosky stated.

Gorsky added that Johnson & Johnson takes pride in hiring veterans. “How do you have an attitude where, no matter how high that wall, no matter how thick, you’re going to figure out a way to get the mission done? That’s what veterans represent, and that’s what this place is all about,” he said.

It’s no surprise with Grosky’s military background and commitment to hiring veterans that the company has taken on a new campaigned that is set up to help Veterans. To help combat that statistic, Johnson & Johnson and the U.S. Department of Veterans Affairs (VA) have joined forces to launch the new #BeThere campaign aimed at supporting active and retired service members in need of help and resources.

“The #BeThere campaign, which highlights the importance of engaging our communities to help support veterans and returning service members who may be struggling with the transition back home,” adds Gorsky. “I’m confident that, together, we can give back to the brave men and women who have given so much to our country.” The first step is learning to recognize and reach out to people who may be suffering silently in communities across the country.” Gorsky is a CEO who walks his talk and is invested in those who work around him and is fully aware where his leadership style comes from. He takes the time to give back to worthy causes and support those who serve the country. His brings a holistic and transparent approach to leading. Gorsky’s main leadership lessons for the West Point cadets are the following, find something to do that you’re passionate about, and take care of yourself. “When you enjoy what you’re doing, you’re going to be better, and your people will know that,” he said. “And what’s key in addition to your leadership is making sure that you’re healthy, that you’re fit, and you need to do that not only in the military but in a civilian career so that you can be your very best.”

Another example of flourishing company culture due to great leadership is LinkedIn. Jeff Weiner, The LinkedIn chief executive, knows there is a difference between leadership and management. He defines a manager as “someone who will tell you what to do, while a leader inspires you to do it. According to Weiner, that inspiration is derived from these three things: the clarity of your vision, the courage of your conviction, and ability to effectively communicate those two things. ”

Weiner has also talked about empowering, listening, appreciating, and inspiring as key components to a successful business. These are easy enough to understand, but to implement a company culture can be a real challenge. Weiner has figured out a way to successfully see these company values play out in his company.

Empowering means the flexibility to work remotely, wherever and whenever they can produce the tools they need to do their best work the freedom and psychological safety required to explore new ideas, to experiment, and to express dissenting opinions. Listening as we all know is an art. Not thinking of your next sentence while someone is talking is challenging. Active listen takes intention and practice. To be appreciated is about more than giving credit where it’s due, or telling someone: “Job well done.” Nor is it about flattery or praise for the sake of praising. “True appreciation is looking for the good in others, getting sincere and specific about what you appreciate, and why. It means seeing their potential. To be inspired take time out of your busy schedule to help them with a problem, remain open-minded, happy to try out new ideas, get down in the trenches and join in the dirty work, show your people you’ve got their backs by staying by them even when they make mistakes, do more than tell people where they should go — set the example and show them the way.” Don’t we wish all managers and CEOs had this mentality. It’s no wonder that people who work there have high job satisfaction. Weiner’s style earns raves from his staff. His Mountain View, Calif.-based company, with more than 3,000 employees and 200 million members, consistently ranks as one of the best places to work, earning a 92 percent employee-approval rating in an anonymous survey last year by The adopted mantra of Weiner is “next play,” a phrase borrowed from Duke basketball coach Mike Krzyzewski, who calls it out after every sequence on offense or defense. Weiner explains it as: “Take a minute to celebrate success or reflect on failure, but then move on.”

Zappos CEO, Tony Hsieh takes a different approach to leading than the two CEOs mentioned above. Hsieh’s success came to him in 1999 when his company LinkExchange was acquired by Microsoft in 1999. Hseish takes a little more non-traditional approach to leading and influencing company culture.

Hsieh joined Zappos shortly after the Microsoft buyout. As the company grew and he took over as chief, he worked with his staff to develop the Zappos Family Core Values. They include not only a commitment to customer service, but also the creation of “fun and a little weirdness” and the building of a “positive team and family spirit.”
Jamie Naughton, known around the company as “speaker of the house” at Zappos, says “Our culture was inspired by how he does business and the people he hires and how we all are as a group.” Naughton says Hsieh takes a hands-off approach to leadership that requires effective delegation. “He likes to say that he is more of an architect; he designs the big vision and then gets out of the way so that everyone can make the things happen,” she says.

Although Hsieh brings a more hands-off approach, he is still respected among colleagues. Alex Wilcox is CEO of Irvine, Calif.-based private aviation company JetSuite, in which Hsieh has made a $7 million investment. Even this CEO is learning from the way that Heish leads and works. Hsieh is “an incredible leader,” Wilcox says. “If he is delayed by an external issue or something that we have overlooked, he never raises his voice. He lets us know about the issue and lets us solve it, and is always very receptive to what we have done to solve it. In that way, he has taught me a lot about how to be effective without getting upset, without raising your voice. He’s very quiet, which means that when he does speak, you pay extra attention.”

What we can draw from these CEO’s is a level of investment that is beyond completing a job or keeping a promise. It is about inspiring, reaching, and leading by a dedicated and thoughtful position of power and influence. Creating a company culture where it is okay to make mistakes but to learn and reach higher heights. People in any business need to be encouraged, appreciated, and ultimately nourished to keep the entire engine moving forward. While we can have motivation posters and everyone can repeat the companies’ values, it takes hard work, persistence, and intentionally to put these into action and create a culture that is productive and motivated.

These CEO’ have figured out what makes their people tick, and how to encourage, motivate, and execute. Other company leaders can learn from the words and styles of CEOs like those at Johnson and Johnson, LinkedIn, and Zappos. While these are the framework that the CEOs work from, there is probably so much more going on behind the scenes to put these ideas into action and see them play out in an influential way. And we can also learn that different leadership can still produce impressive results. However, these CEOs know that it is about hiring the right people that they can effectively lead. Because they are aware of their leadership styles, the know how to hire people they can direct, or hire those who are a self-directed, but give them a framework to work within. While these leaders are focused on their business, they are highly invested in the people who work at their companies.

Roy Price Biography

Roy Price

Roy Price comes from a long line of Hollywood talent. It was no surprise that a child of a well-known actress and famous studio chief grew up to lead a revolution in the world of television. Born on July 21st, 1967, Roy Price has made a name for himself by taking one of Seattle’s biggest companies Amazon, an online retailer, and turning it into a movie studio but with a unique twist. What began as a career as a film set assistant, ended with taking Amazon by storm and revolutionizing the way that movies and television series are produced.

Roy Price was born in the epicenter of the movie and television industry, Los Angeles, California. His parents were major names in the industry, Katherine Crawford and Frank Price. He was born amongst Hollywood royalty and this set the tone for the future successes of Roy Price.

His mother, Katherine Crawford, was a well-known actress. She starred in some major Hollywood films like Riding with Death, A Walk in Spring Rain, and the television mini-series Gemini Man. The gorgeous blond had an infectious smile and soon she caught the attention of a well-known player in Hollywood, Frank Price.

Frank Price was from a modest upbringing. He was born in Decatur, Illinois and his family, like many families during this time, suffered during the Great Depression and had to move continuously for work. They landed in California and he was first exposed to the industry when his mother worked as a waitress in the cafeteria at Warner Brothers. When Frank was young, he was able to meet many famous actors and actresses because of his mother’s job. He started his college career at Michigan State University but later transferred to the illustrious Columbia University based on his talent as a writer.

In New York, Frank Price only attended Columbia for a little while before dropping out to work full time as a reader for the CBS-TV Story Department. This was his start in the industry. He soon started to move up the ladder. He shortly became a story editor and writer for CBS-TV in New York from 1951 until 1953. He knew that if he wanted to further his career he would have to move to Los Angeles. He was the story editor at Columbia Pictures from ’53 until ’57 and then from ’58-’59 he worked for Ziv Television Programs. It was soon after that he started to make his way up through the ranks.

He became an associate producer and writer at Universal TV and then soon he made the jump from writer to Studio Executive. After experiencing a lot of success as a Studio Executive, he was named the Vice President of Universal TV. Price was quickly moving up through the industry and was becoming a very high profile individual in Hollywood. In 1971, he was named Senior Vice President but shortly after, was named President and Head of Universal TV and Vice President of MCA, Inc. and he started to revolutionize the way we viewed TV. During that time he became best known for developing the made for TV movie format and the concept of the miniseries. The first ever made for TV movie was produced by Frank Price and was named The Doomsday Flight.

His career continued in an upward trajectory. He became President of Columbia Pictures where he green lighted the popular films The Karate Kid, Ghostbusters, and Kramer vs. Kramer. He then went on to be named the chairman of the MCA Motion Picture Group where he green lighted blockbuster movies like Back to the Future, and Out of Africa. He started his own studio called Price Entertainment but then was approached by Columbia Pictures to come back. He was appointed chairman of the studio and his studio, Price Entertainment, was merged with Columbia. He left Columbia in 1991 but he left a legacy that still stands today.

Roy Price grew up watching his father succeed in Hollywood and learned from the best. He grew up in the shadow of a Hollywood legend but didn’t let it overshadow him. He was exposed to other big names in the industry at a very young age and learned the ins and outs of a very complex industry. He was fortunate that he had a good support system and insider knowledge that helped to catapult him into a successful career in the industry.

Roy Price was born in Los Angeles on July 21st, 1967. He was born to big Hollywood names and grew up having access to Hollywood’s greatest minds and biggest players. He learned a lot about the business from a very early age. It is a very rough industry to break in to and Roy was able to gain knowledge and confidence early on that helped him launch a successful career later in life. He was exposed to working in the industry at a really young age. His first job in the film industry was in 1989 when he was in his early 20’s. He credited his love and passion for all things film and TV for his drive to succeed. He said, “I have no outside interests. My interests are film, TV, literature, computers, and video games. And that’s it.”

Roy Price attended the very prestige Phillips Academy in Andover, Massachusetts. The very selective school only accepts 13% of applicants and is considered one of the hardest university prep schools in the United States. It is also the oldest incorporated high school in the United States. Price excelled in the competitive environment and graduated in 1985. Thanks to an exceptional high school education, Price then went on to graduate cum laude from Harvard in 1989. He majored in English and American Literature. After college, he went on to study law at the USC Gould School of Law. He graduate from law school in 1995 and he was the Editor in Chief of the Southern California Interdisciplinary Law Journal.

His first break in the industry was in 1989 when he was hired as a film set assistant. That year was critical for him because he was working at the bottom of the ladder in the industry and saw how the industry worked from the ground up. But he was not content to just learn about the film development side, he wanted to also learn about other aspects of the film industry. He then became a financial analyst for Allen & Co from 1990 until 1992 because he wanted to learn more about the financial aspect of the film industry. Looking back on his career, Price said that, “I’d gotten some exposure to film development, but I wanted more exposure to the finance part.”

His first big vertical leap in his career was when he became Vice President for Series Development and Current Programming for Walt Disney. There he oversaw the development for a variety of Walt Disney animated shows like Kim Possible, Teacher’s Pet, House of Mouse, Teamo Supermo, The Weekenders, Buzz Lightyear of Star Command and Tarzan. The animated series Teacher’s Pet won an Emmy and the BAFTA for Best Animated Daytime Series. His other series House of Mouse won the Annie for Best Series. He also managed current programming for the very popular shows Pepper Ann and Recess. Under his guidance the ABC Saturday morning cartoon lineup went from #4 to #1 in the ratings.

After his success at Disney, he took a job as a Consultant for McKinsey & Co. for almost two years. McKinsey & Co. is a global management consulting firm that works with a variety of businesses in different industries in both the private and public sectors. They employ 10,000 people around the world. During his time there, he oversaw teams of consultants and client team members and helped to consult with media companies about how to best improve their performance and bottom line. His team focused exclusively in the areas of home video, international television and US film and video distribution.

After consulting for two years, Roy Price left McKinsey & Co. and took another step up the ladder. He was hired at Price Entertainment as a Principle where he was able to utilize his experience at McKinsey & Co. to help consultant with major media companies. His clients ranged from a large national broadcast television network to a very prominent Los Angeles talent agency. Not only did he consultant with these major players in the industry but he also developed content for an online video network venture. But his time there was short lived because he soon moved on to Amazon to help develop their video on demand capabilities.

Amazon was already a powerhouse in the online retail world and they were looking to expand to offering both film and television. Amazon wanted one man for the job and Roy Price was the man they wanted. Price left Price Entertainment in 2004 to help develop the Amazon Video on Demand Service. Netflix at the time was reigning supreme in the video streaming department and Amazon wanted to offer a competitive service. Price was brought on as a Group Product Manager to help develop Amazon’s digital video store otherwise known as Amazon Unbox. The service debuted on September 7th, 2006 and was later renamed Amazon Video on Demand in September of 2008.

During his time as Group Product Manager he was responsible for managing content licensing and product management. He was responsible for negotiating deals to license television and movies to create the largest commercial digital video selection out of all the available streaming services at the time. Price was able to get over 50,000 titles available. He worked to create deals with Tivo, Sony, Samsung, Panasonic, Roku and other consumer electronic companies to distribute the Amazon digital video store to their TV’s and devices.

During his 2 years there, Price worked tirelessly to get the Amazon Video on Demand service up and running. He set the groundwork for the future popularity of Amazon video on demand. Although he was only at that department for 2 years, the major deals that he closed during his time as the Group Product Manager created the foundation that helped Amazon to become competitive force.

Once Amazon Video was up and running, Price wanted to expand on the Amazon video offerings by the creation of new content for the Amazon customers. He became a director at the newly created Amazon Studios. During an interview with Wired, Price said that there was a two-fold reason why Amazon Studios was created. He said, “We are trying to do two things. One is to create opportunities for film and TV creators, and the other is to create great new movies and TV shows for our customers.”

Amazon Studios was launched in November of 2010 after years of developing the process. The goal of Amazon Studios was to create a platform for aspiring screenwriters and directors to submit their work to a wider audience. Hollywood is a tough industry to break into and Price knew the challenges that these screenwriters and directors face. He wanted to help create a way for them to have their work seen by millions where otherwise a chance like this would never be available to them.

Amazon Studios has been working on the development of television shows, films and comics from online submissions. This radical new approach to the open source concept was designed to bring in fresh and new content from around the world. Filmmakers and screenwriters from anywhere in the world are invited to submit their full-length movies and scripts to Amazon Studios for consideration. The scripts would first have to go through a feedback process from Amazon readers. The readers are free to rewrite and amend the scripts and give reviews based on their feedback.

All feedback and reviews are crowd sourced by anyone who is part of Amazon network. Price knew that this would be a successful way to create interest in a future show or movie. He wanted people to become invested in project before it even became a reality to help ensure a high viewer rating. Roy Price took Amazon Studios to the next level and it continued to rise in its popularity. Buzz would be created before the production of the potential script. He said, “The connectivity of the web and the reduced costs of producing films create opportunities for people to do so much more in terms of creating entertainment and sharing their ideas and getting feedback. There are millions of people out there who are really interested in movies and TV and who are eager to look at new things and share their opinions and eager to create things.”

Once enough Amazon readers had given feedback, the script was then given to a panel of judges to determine whether it should be awarded $2.7 million to go towards the development of these movies and shows under a first look deal with Warner Bros., which then would be streamed on Amazon Video. Amazon Studios received around 11,000 movie scripts and a few thousand TV pilots. Not only was Amazon looking to create new television and movie scripts but they also experimenting with other mediums as well. Amazon created a comic book based on a script that they have in development called Blackburn Burrow. The first issue was the number one free comic book on Kindle when it was first released.

During his time as a director, he was specifically responsible for launching Amazon Pilot Season and launched 14 TV series pilots on to get Amazon readers feedback. He also green lighted popular Amazon favorites like Alpha House, Betas, Creative Galaxy, Annebots, and Tumbleleaf for full season production. Price was also the mastermind behind creating two separate services to help facilitate the process of submitting for their scripts to Amazon. He helped create Amazon Storyteller to help screenwriters turn their ideas and screenplays into storyboards. This application allows screenwriters to use script parsing and a library of character images, backgrounds and props to create a storyboard to help convey the overall meaning of their script in an easily digestible form. He also launched Amazon Storybuilder to help streamline the process of outlining the scripts with physical notecards online to make it portable and easier to share with others.

Due to his success as a director and Amazon’s goal to World domination, he soon became the Head of Prime Video Global Content and Amazon Studios in September of 2014. He was in charge of managing the global content selection at Prime Video in over 240 countries and territories. He helped to launch 25 shows that earned a whopping 411 major award nominations and garnered 142 wins. These wins included AFI Program of the Year, Golden Globes Best Comedy (twice), Emmy’s Best Preschool Show (twice), Emmy’s Best Actor, Emmy’s Best Director, Annies Best Preschool Show (three times), Globes Best Actor (three times), Oscars Best Actor, Best Screenplay and Best Foreign Film.

Price found his niche at Amazon and has been very successful with the launch of Amazon Studios. He helped to open the door to struggling directors and screenwriters whose projects would never have seen the light of day. Amazon has a culture that encourages thinking outside the box and Price enjoys being in an environment where it is encouraged to take those risks. He said that, “Embracing change is central to Amazon’s DNA. You wouldn’t think you would have to explain to people that things change, but you really do. Some people just truly, totally believe it, and some people secretly harbor doubts. Its core to Amazon’s culture that we want to innovate and think big and it’s great to be at a place like that.”

Although his time at Amazon came to an end this year, there is no shortage of opportunities for a person with Price’s talent and drive. With a strong of highly successful shows and projects under his belt, there is no doubt that Price will be back at it, creating and producing new content for the world.

TESLA News: Energy Crisis Solutions, Semi Trucks, and the Model 3

Tesla is going to wrap up the year on a high. Within the past two weeks, the company hit several impressive benchmarks. Not sure about you, but in Seattle, I see Tesla’s everywhere. We’ve put together a charging map for the area below as well for all you local owners. All our tech residents are loving them Tesla’s! Read the story of Elon Musk’s Tesla company and how it all started.

Tesla Charging Stations Map in Seattle
Tesla Charging Stations Map in Seattle

Elon Musk won his bet to help Australia solve its energy crisis, companies have expressed active interest since the revealing of the Tesla semi, and an old Model 3 manual has leaked some new information about what to expect on the manufacturing line model. Tesla is leading the way to sustainable electric energy. With one month left in the year, we watch in anticipation to see if they will throw anymore curve balls. This shouldn’t come as a surprise as everything Elon Musk does is successful.

Australian Energy Crisis

I’m not a betting man, but if I were, I’d put my money on Elon Musk. After a series of regional blackouts that shook South Australia in September 2016 and February 2017, a severe debate emerged over how to manage the grid. Musk inserted himself into the discussion, saying on Twitter that he could deliver 100 megawatts of storage in 100 days or it would be free. Many were pessimistic about his ability to deliver on his promise. However, Tesla has completed its 100-megawatt Powerpack battery backup system in South Australia within 100 days as Elon Musk had promised. That means the company won’t be on the hook for the entire cost of the project, estimated at $50 million. This also means that about 30,000 homes in South Australia will have a power backup in case there’s no breeze. This backup power will be located at Hornsdale Wind Farm about two hours from Adelaide. Tesla sells the Powerwall system for individual homes, letting users get more out of their solar panels. The Powerpack, however, is aimed at businesses and large power producers.

Tesla teamed up with French renewable energy company Neoen back in July. They had a head start due to ongoing contract negotiations with battery cost. Originally, the goal date was expected to be December 1st. One week after the project became official, Musk announced at an event that the project was halfway completed. Already ahead of schedule.

Nearly two months later, the project has been fully installed at the Hornsdale Wind Farm. Over the next couple days, testing will be done to see if it meets standards from both AEMO and the local government. Tesla’s test with this facility isn’t just about dealing with the immediate solution for the Australian summer. This milestone is a key proof point in helping prove out the long-term viability of renewable energy sources. “An enormous amount of work has gone into delivering this project in such a short time,” said South Australian Premier Jay Weatherill in a statement. “The world’s largest lithium-ion battery will be an important part of our energy mix.”
Musk said he could build the Powerpack-based system in 100 days. Tesla finished an impressive 45 days ahead of schedule, and if you don’t count weekends, Tesla did finish the project precisely 99 days after Musk made the initial bet.

Some are critical of wind and solar energy saying that is not overly dependable. Sometimes the weather does not comply with what we want. However, lithium battery backup systems like Tesla can charge up with power plants are productive, and provide backup energy on days where the sun and wind are not showing up.

With his Twitter, and a bet, Elon has done impressed us with his solutions to electric problems again. The next part to this solution will entail that there is a solution to keep up with the power shortages that Australia will likely continue to face. The future of sustainability needs a sustainable map to follow. And it looks like Tesla will be leading the way with the help of other international companies. South Australia’s population of 1.7 million people suffer regular power cuts and energy shortages. Late last year, much of the state was left without power after a storm damaged crucial transmission lines. Another major blackout occurred in February when a heat wave caused demand to spike.

After a week of testing, with the 100MW system being partially charged for the first time on November 24, the Australian Energy Market Operator and South Australian government has given Tesla’s energy solution the green light for operation.

Tesla’s $50 million battery storage solution is made up of approximately 640 Tesla Powerpacks. The storage system will help solve power shortages and manage summertime peak load to improve the reliability of South Australia’s storm-damaged electrical infrastructure. Elon Musk as very proud of the solution. Tesla Powerpack units will charge using renewable energy from the Hornsdale Wind Farm and then deliver electricity during peak hours to help maintain the reliable operation of South Australia’s grid.

Tesla Semi

The company’s new Tesla Semi has made waves across the trucking world. Two semi-trucks are in the works– a version with 300 miles of range will start at $150,000 and a 500-mile model starting at $200,000. The Tesla Semi is competitively priced. A standard semi-truck can cost anywhere from $100,000 to $150,000. That aside, the draw and buzz around the Tesla Semi is Tesla’s claim that it will be more economical than your typical diesel truck. Looking at the $180,000 model, it’s still around $60,000 more than a diesel-powered semi-truck. However, the Semi could cost around 20 percent less to run, Tesla estimates, putting savings over a million miles at around $250,000. On a large scale, this will change how trucking companies spend money and the speed at which they can accomplish their jobs.

While it remains to be seen when the first Tesla Semi models will hit the roads (Tesla claims production will begin in 2019), it’s hard to ignore that interest in the Tesla Semi has been significant.

Wal-Mart has already pre-ordered the semis. “We believe we can learn how this technology performs within our supply chain, as well as how it could help us meet some of our long-term sustainability goals, such as lowering emissions,” the nationwide retailer said in a statement this month.

Tesla has competition on this front. They aren’t the only company trying to make a name for themselves in electric trucks. Cummins recently announced a 100-mile range electric truck with the option of an additional diesel generator to increase its range. UPS also purchased a number of short-range electric Daimler trucks to make local deliveries. Hydrogen fuel cell startup Nikola Motor Company has also announced a fuel cell-based semi, and at the Port of Long Beach, Siemens is testing out an electric catenary system for trucks to reduce port emissions. The poignant point is that EV are going to be a thing in the near future. As the vehicles becomes streamlined and are in the process of getting all the glitches and kinks worked on, we can expect to see them on the roads within the next five years.

Several other large companies have also placed orders and are interested in the Tesla Semi. J.B. Hunt placed an order for 15 vehicles and the Canadian supermarket chain Loblaws placing an order for 25 vehicles. Large companies are not shy about their interest and investment in this vehicle.

Tesla has another major backer for its electric truck. DHL, one of the world’s largest package delivery companies, announced Tuesday that it has ordered 10 Tesla Semi vehicles ahead of its 2019 launch, a signal that companies are warming to the idea of Elon Musk’s newest product. “The trucks will be used for shuttle runs and same-day customer deliveries, and will be tested for fuel efficiency on longer runs from major markets to other DHL operations across the country,” The Tesla Semi will improve the trucker experience. The semi includes an Enhanced Autopilot (automatic emergency braking, automatic lane keeping, and lane departure warning) that will enhance safety for drivers and other vehicles. It’s never a good feeling when you feel a semi drifting into your lane. Panic sets in pretty quickly. It also features jackknife protection, sensors, and cameras meant to reduce blind spots, and have increased acceleration. If these vehicles were more safe and efficient, it, it would change the industry. Anyone who drives on the roads knows that it can feel uneasy to operate near a semi. These safety improvements will improve how we drive with one another on the road.

Tesla Model 3: Manual Leak

A Redditor on /r/Teslamotors going by the username of pn02ner said that he called Tesla’s Roadside Assistance service earlier this month and that they ended up sending him the Model 3’s owner’s manual. This is the moment that the internet can be a friend or enemy, because now the manual is uploaded and available for you viewing pleasure. And there is quite a bit to be learned from the 160-page manual. It’s a close up look at the car, even if you’re not in the market to buy one. That said, it’s worth pointing out that this manual is approximately two months old, so there’s a chance that it’s been revised since this specific version was published. However, it’s a good starting point for those who are curious.

For some prospective owners, this online manual may be the closest they come to a Model 3 for a while. Tesla only recently opened up the ordering process to non-employee reservation holders, and this comes after CEO Elon Musk pushed back a key production target from the end of this year to the end of Q1 2018.

Several sections are copy-pasted from Tesla’s Model S and Model X manuals since the vehicles share a lot of the same features. For example, Autopilot takes up a significant part of the manual. But there are also several new aspects unique to the Model 3 in the manual. One of the most interesting of those new features in terms of user interface is all the new controls associated with Tesla’s new bidirectional scroll buttons on the steering wheel.
With one month left in the year, Tesla is looking like they will end the year with a strong finish. If they can push through their production holds ups on the pre-ordered Model S, that would be ideal for those anxiously awaiting their arrival. However, looking back on the year and what Elon Musk was able to accomplish with this company (not to mention what else he is doing with SpaceX, Hyperloop, etc.), it will have been a year of significant accomplishments for Tesla.

Cancer Causes: Fact or Myth and Prevention

Top Cancer Causes Facts or Myths

Cancer is a scary disease. When we hear this word we all have different initial reactions. Some words that pop into our minds include: Survivor, scared, death, battle, support. This word stirs different emotions and thoughts in everyone. There is still much that researchers don’t know about this disease. However, with the internet, we are ever diagnosing what are the cause, how to prevent it, and if we can be prone to it. In Seattle, we have companies that are providing high valued research into this disease like that Seattle Cancer Care Alliance and Fred Hutchinson.

This can be a scary topic and often the internet can be full of both accurate and inaccurate information. It’s important to know what researches have concluded as true and false surrounding cancer. What’s hype, what’s myth, and what is fact? Doing your research is important. Have you heard about diet, products, and lifestyle being contributing factors to getting cancer? For example, claims have been made against Johnson and Johnson Baby Powder, Diet Coke, and lack of exercise and certain lifestyle have been accused of causing cancer.

Johnson and Johnson Baby Powder is in not scientifically proven to be linked with causing cancer. Individuals who have used it and been diagnosed with cancer, have linked it the use of Talcum in the product. According to the American Cancer Society, “It is not clear if consumer products containing talcum powder increase cancer risk. Studies of personal use of talcum powder have had mixed results, although there is some suggestion of a possible increase in ovarian cancer risk. There is very little evidence now that any other forms of cancer are linked with consumer use of talcum powder”.

This raises the question: does Talcum Power cause cancer? When talking about whether talcum powder is linked to cancer, it is important to distinguish between talc that contains asbestos and talc that is asbestos-free. Talc that has asbestos is generally accepted as being able to cause cancer if it is inhaled. This type of talc is not used in modern consumer products. The evidence about asbestos-free talc, which is still widely used, is less clear.
Researchers use 2 main types of studies to try to figure out if a substance or exposure causes cancer, lab studies and studies in people. In most cases neither type of study provides enough evidence on its own, so researchers usually look at both lab-based and human and studies when trying to figure out if something causes cancer. Many studies in women have looked at the possible link between talcum powder and cancer of the ovary. Findings have been mixed, with some studies reporting a slightly increased risk and some reporting no increase. Many case-control studies have found a small increase in risk. But these types of studies can be biased because they often rely on a person’s memory of talc use many years earlier. Two prospective cohort studies, which would not have the same type of potential bias, have not found an increased risk. For any individual woman, if there is an increased risk, the overall increase is likely to very be small. Still, talc is widely used in many products, so it is important to determine if the increased risk is real. Research in this area continues.

Onto the next debatable cancer causes, diet coke: fact or myth? While it can increase your chances, it does not seem to be classified as a direct cause.

The harmful effect that diet soda has on gut immunity, and the fact that artificial sweeteners promote cancer-causing obesity, diet beverages can increase cancer risk in other ways. The Center for Science in the Public Interest downgraded Splenda from “Caution” to “Avoid” in its Chemical Cuisine glossary of food additives, citing a study conducted by the Ramazzini Oncology Institute in Italy which made a clear connection between Splenda and leukemia as well as other blood-related cancers. The aspartame-formaldehyde-breast cancer connection was made by researchers and integrative medicine advocates as early as 1999.

Aspartame is another hot word linked to causes of cancer. Aspartame has been used in the United States since the early 1980’s. It is now found in thousands of different food products. Aspartame is commonly used as a tabletop sweetener, as a sweetener in prepared foods and beverages, and in recipes that do not require too much heating (since heat breaks down aspartame). It can also be found as a flavoring in some medicines.

In the body, aspartame is broken down into phenylalanine, aspartic acid, and methanol. Methanol can be toxic in high amounts, but the amounts that result from the breakdown of aspartame is lower than with many “natural” foods. For example, drinking a liter of diet soda would lead to consumption of 55 milligrams (mg) of methanol, as compared to as much as 680 mg of methanol from a liter of fruit juice.

According to the American Cancer Society, “Researchers use 2 main types of studies to try to determine if a substance or exposure causes cancer. (A substance that causes cancer or helps cancer grow is called a carcinogen.) In studies done in the lab, animals are exposed to a substance (often in very large doses) to see if it causes tumors or other health problems. It’s not always clear if the results from these types of studies will apply to humans, but lab studies are the best way to find out if a substance has the potential to cause cancer in humans before widespread exposure occurs. Another type of study looks at cancer rates in different groups of people. Such a study might compare the cancer rate in a group exposed to a substance versus the rate in a group not exposed to it, or compare it to what the expected cancer rate would be in the general population. But studies in people can sometimes be hard to interpret, because there may be other factors affecting the results that are hard to account for. In most cases neither type of study provides definitive evidence on its own, so researchers usually look at both lab-based and human studies if they are available.”

Along with diet, people go to extremes in their lifestyle to counteract the chance of getting cancer. But are these effective tactics? There is no way to guarantee that you will live a cancer free life, but there are ways to reduce your risk. Preventive behaviors are an important way to reduce your risk of cancer.
Using any type of tobacco puts you on a collision course with cancer. Smoking has been linked to various types of cancer — including cancer of the lung, mouth, throat, larynx, pancreas, bladder, cervix and kidney. This is not new news to us, but some people chose to ignore this advice increasing their risks. Chewing tobacco has been linked to cancer of the oral cavity and pancreas. Even if you don’t use tobacco, exposure to secondhand smoke might increase your risk of lung cancer. Avoiding tobacco — or deciding to stop using it — is one of the most important health decisions you can make. It’s also an important part of cancer prevention.

Maintaining a healthy weight might lower the risk of various types of cancer, including cancer of the breast, prostate, lung, colon and kidney. Physical activity counts, too. In addition to helping you control your weight, physical activity on its own might lower the risk of breast cancer and colon cancer. Adults who participate in any amount of physical activity gain some health benefits. But for substantial health benefits, strive to get at least 150 minutes a week of moderate aerobic activity or 75 minutes a week of vigorous aerobic physical activity. You can also do a combination of moderate and vigorous activity. As a general goal, include at least 30 minutes of physical activity in your daily routine — and if you can do more, even better.

Skin cancer is one of the most common kinds of cancer — and one of the most preventable. Try these tips: Avoid midday sun. Stay out of the sun between 10 a.m. and 4 p.m., when the sun’s rays are strongest. Stay in the shade. When you’re outdoors, stay in the shade as much as possible. Sunglasses and a broad-brimmed hat help, too. Cover exposed areas. The cultural pressure to be bronzed and beautiful is not worth the health risks. This one of the most preventable kinds of cancer. Don’t skimp on sunscreen. Use generous amounts of sunscreen when you’re outdoors, and reapply often. Avoid tanning beds and sunlamps. These are just as damaging as natural sunlight.

Cancer prevention includes protection from certain viral infections. Talk to your doctor about immunization against: Hepatitis B. Hepatitis B can increase the risk of developing liver cancer. The hepatitis B vaccine is recommended for certain high-risk adults — such as adults who are sexually active but not in a mutually monogamous relationship, people with sexually transmitted infections, intravenous drug users, men who have sex with men, and health care or public safety workers who might be exposed to infected blood or body fluids. Human papillomavirus (HPV). HPV is a sexually transmitted virus that can lead to cervical and other genital cancers as well as squamous cell cancers of the head and neck. The HPV vaccine is recommended for girls and boys ages 11 and 12. It is also available to both men and women age 26 or younger who didn’t have the vaccine as adolescents.

Another effective cancer prevention tactic is to avoid risky behaviors that can lead to infections that, in turn, might increase the risk of cancer. Practice safe sex, limit your number of sexual partners, and use a condom when you have sex. The more sexual partners you have in your lifetime, the more likely you are to contract a sexually transmitted infection — such as HIV or HPV. Another preventative action is to not share needles. Sharing needles with an infected drug user can lead to HIV, as well as hepatitis B and hepatitis C, which can increase the risk of liver cancer. If you’re concerned about drug abuse or addiction, seek professional help.

Regular self-exams and screenings for various types of cancers such as cancer of the skin, colon, cervix and breast can increase your chances of discovering cancer early, when treatment is most likely to be successful. Scheduling these exams or knowing how to self-examine are critical. The more you know the quicker you can act.

Overall, cancer is a very complex disease and there is still much that researchers don’t know about it. While people hold strong to their deep-rooted beliefs about what causes cancer, studies show that there is still much to learn and understand. It is simply not as easy as a cause and effect. While some things are clearly linked to cancer, it is not one hundred percent clear how to total prevent or cure it. Products such as Johnson and Johnson Baby Powder, Diet Coke, and certain other foods still have much research around them before experts can know for sure. In the meantime, eating healthy, exercising, and staying out of the sun can help reduce your risk of cancer. If this is a strong topic for you personally, support our Seattle cancer organizations.

Elon Musk October Overview: SpaceX, Hyperloop, and Australia Energy Crisis

Elon Musk Review of Companies

October was a busy month for Elon Musk. SpaceX had another successful launch, we are starting to see the beginnings of the Los Angeles Hyperloop, and he is busy trying to solve the Australian energy crisis. These are all ongoing projects, and many of them hit a milestone this month. Many are watching with anticipation to see what all can be accomplished before the new year. But for now, let’s take a look back at what happened over the last month.

Space X
SpaceX success is speaking for itself, and October showcased another win for SpaceX. SpaceX’s Falcon 9 rocket successfully delivered Koreasat-5A to its designated orbit. This is the company’s 16th successful mission of the year, making it twice the number of successful missions in 2016. Twelve of those landings happened in 2017 alone; the company let three other rockets splash down in the ocean this year during missions where, by design, there was not enough leftover fuel for the propulsive landing that settles the rocket down on the platform. The goal of all that work is to reduce the cost of reaching space, for both SpaceX and the companies that pay it to get there.
SpaceX is understood to be targeting mid-December for the Static Fire of Falcon Heavy followed by a late-December, No Earlier Than 29 December, the launch of the heavy-lift rocket. SpaceX fans will be tuning in from around the world to view the final rocket launch of the year. And if you have been following the number of launches, it will be a fantastic way to wrap up a monumental year for the company. For a company that almost folded in its early stages, the future is looking bright.

All eyes are on the Falcon Heavy, which Musk says will be “the most powerful operational rocket in the world by a factor of two.” Containing three boosters with nine engines each, the Falcon Heavy will have twice the thrust of the next largest rocket at lift-off — equal to about eighteen 747 aircraft — and space enthusiasts are eagerly awaiting its maiden mission. But no one is quite sure when it’ll be. Earlier this year, SpaceX mentioned November as a possibility, but November is here and the launch has reportedly been delayed due to issues linked to launchpad availability, which is partly down to SpaceX’s own busy launch manifest with its current Falcon 9 rocket. Musk is known for his fluid timelines, but this will not be a launch to miss. Read more about Elon Musk on the SpaceX biography page:

Hyperloop One
The Hpyerloop is beginning to come to life. Elon Musk tweeted an image of the first tunnel his Boring Company is drilling under Los Angeles to demonstrate his progress toward integrating Tesla, Hyperloop, the Gigafactory, and SpaceX. The ultimate goal: “Transportation-as-a-Service.” Cutting down traffic and negative environmental effects from traffic in LA.

Through a system of robotic transporter sleds that will lower vehicles to underground tunnels, which will, in turn, whisk them to their destinations at 130 miles-per-hour, Musk claimed that he could cut the travel time for the eight-mile trip from downtown Los Angeles to Westwood from 40 minutes to five or six minutes. How is that for a shortened commute? You sure would get a lot of time back for yourself. Think about how much life you would gain back if you weren’t parked in the LA parking lot for your commute? The thought is appealing.
Advertisement Musk sees the coming approval of so-called “autonomous vehicles” (driverless cars) within the next four years as kicking off a highly competitive market-share grab for trillion-dollar markets among existing and new ride-hailing companies.

Hyperloop tunnels give Musk a huge competitive advantage in the coming competitive environment where urban transportation is sold by the mile. He will have the edge over legacy roads that are already highly congested and were not designed to be efficient cross-town corridors. Musk’s vision combines Tesla-made electric vehicles, utilizing Hyperloop cross-town tunnels, and electrified by Gigafactory batteries, to reach SpaceX’s launch pad.
One of billionaire Elon Musk’s lesser-known ventures is taking the spotlight with word that The Boring Company is planning to dig a rapid-transit tunnel between Baltimore and Washington, D.C. That’s not all: Musk says the company is putting the finishing touches on a second tunneling machine, which will be nicknamed Line-Storm as a tribute to a Robert Frost poem. The first machine is named Godot after the Samuel Beckett play. It’s being employed to dig a tunnel in Hawthorne, Calif., where Musk’s SpaceX rocket venture is headquartered. In June, the CEO of SpaceX and Tesla estimated that he spent only about 2 percent of his working time on The Boring Company, which focuses on lowering the cost of tunneling to facilitate high-speed underground transit. He must have saved up a lot of that time for this week.

Australia Energy Crisis
In the summer of 2017, Musk agreed to build the world’s largest lithium-ion battery to secure South Australia’s power supply in the wake of a statewide blackout. Musk was not fully prepared for the task he was undertaking, as he admitted to during a recent interview. While Musk is an optimist who works hard for the hope of some sustainable future, his hand in the solution of Australia’s energy crisis has been met with cynicism.

Tesla has multiple renewable energy projects in Australia. During an interview with Australia’s 60 Minutes, CEO Elon Musk made it clear he believes renewable energy is the future of civilization. He has never been shy or withholding about his thoughts regarding our future survival. Without it, we risk returning to “the dark ages.” Musk has a hand in the future of Australia’s energy grid. Back in June, the company signed a deal with Trans grid to supply New South Wales homes with their Power packs; in July, Tesla landed a second contract to build a 100-Megawatt battery system in South Australia, which Musk proposed to have finished within 100 days. Musk made this belief abundantly clear, saying if energy isn’t renewable, it’s not going to last.

While renewable energy is important for the benefit of our planet, Musk was speaking specifically about Australia. There’s currently a sizable fight occurring between Australia’s six states and the Commonwealth over Australia’s future energy sources, and how much energy will cost—a conflict Musk and Tesla are now caught in the middle of. Electricity has become so expensive that some people have decided to live without it to save money.
“I didn’t realize there was this big battle going on,” said Musk on 60 Minutes. “I just didn’t know.” In an attempt to belittle Tesla’s endeavors, Liberal Party of Australia member and Treasurer Scott Morrison has taken to comparing Tesla’s 100-Megawatt battery to a tourist attraction; a statement Musk is familiar with. “We get that (criticism) all the time,” said Musk. “It can be a little disheartening.” A harsh comment coming from someone who is not bringing any alternative solution.

Despite the complicated situation for Australia’s energy grid, Elon Musk thinks residents “should be proud of the fact that Australia has the world’s biggest battery.” Beyond that, he also suggested that people should be happy Australia is leading the charge in the search for better energy sources; it can be an example that shows other countries that the switch from fossil fuels to renewables is possible and in everyone’s best interest.
“It is an inspiration, and it will serve to say to the whole world that this is possible,” said Musk.
In recent months alone, we’ve seen what Tesla’s battery packs are doing in other parts of the world. Notably, in Puerto Rico, Tesla has started restoring power to local hospitals following the damage caused by Hurricane Maria.
For proof of what Tesla and renewable energy can do for Australia, look at Logan City in southeastern Australia, which managed to save $1.5 million after installing one of Tesla’s power packs. No bad. The financial benefits wouldn’t stop there, either. According to Musk, Australia has an abundance of natural resources, meaning “electricity should be cheap.”

With these named projects, Musk will have his hands full through the end of the year and beyond. What’s amazing about these endeavors is how they are focused on creating a sustainable and more efficient future. This month he also started striated talking about Tesla in a new and futuristic way. Imagine getting into your car, and it automatically takes you where you want to go without you even having to tell it. Though it may feel Jetson-like (as many of his newest ideas so), that futuristic reality is coming, says billionaire tech entrepreneur Elon Musk, the CEO of Tesla and SpaceX. A Twitter user suggested to Musk that he would love to be able to get in his car and tell it where to drive him. Musk’s response was, “it won’t even need to ask you most of the time.” All Tesla vehicles are built with the hardware necessary for full self-driving capability, including eight cameras and a computer that sees and hears in all directions. “Together, this system provides a view of the world that a driver alone cannot access, seeing in every direction simultaneously, and on wavelengths that go far beyond the human senses,” Tesla says on its website. Think about the time, energy, and man power you would save if this daily task was taken over for you. Musk is about maximizing efficiency and creating a more sustainable future. As much criticism as Musk receives, you have to praise him for his willingness to take risks. SpaceX, Hyperloop, and the Energy Grid’s in Australia are all revolutionary in their right. As we approach the end of 2017, many waits in anticipation for the next launch or milestone from these ventures.

Elon Musk and the Search for Regulated Artificial Intelligence

Artificial Intelligence with Elon Musk

Artificial intelligence has been making significant advances over the last decade. Researchers and scientists have been diligently working on improving and perfectly true AI. There has been a debate raging among some industry leaders, like Bill Gates and Elon Musk, on how far artificial intelligence research should go. There has been a lot discussion and theories on the yet to be known consequences of the advancement of AL. There is no clear picture on where this research is leading and there is no way to really predict what AI will be like when it reaches its true and complete form.

Many believe that the rise of AI is inevitable and soon it will encompass all of humanity’s daily activities. AI will become a crutch that mankind uses to perform almost all the tasks needed to survive. Already, technical conveniences like Siri and Alexa, have infiltrated the lives of many.

These intelligent personal assistants have become the go-to accessory to help make people’s lives more streamline and convenient. Slowly but surely, these AI devices have become so ingrained in the daily activities and decisions of most people that very few realize that they have become so dependent on these AI devices. It is so simple and easy to rely on these devices for convenience. On a side note, a robot has been throwing shade at Elon Musk.

There are some people that believe all these extraordinary advancements in AI spells certain doom for the human race. People like tech entrepreneur, SpaceX and Tesla CEO Elon Musk, believe that scientists and researchers should adhere to strict and serious regulations when improving the search for truly independent artificial intelligence. His doomsday predictions sounds like the plot of the famous science fiction movie. He has been scoffed at by some, but others are taking his words seriously.

Elon Musk believes that artificial intelligence poses an existential crisis for humanity. Musk has discussed his thoughts about what he considers the greatest threat to the world at public speaking events in the past and most recently he has gone more in depth about the dangers that he believes that humanity faces in the future.

At the bipartisan National Governors Association in Rhode Island, Musk not only spoke about energy sources, his own electric car company and space travel but also commented on his belief that AI is dangerous. When Gov. Brian Sandoval of Nevada asked if robots will take everyone’s jobs in the future, Musk responded that “robots will do everything better than us.” He elaborated by stating, “AI is a fundamental existential risk for human civilization, and I don’t think people fully appreciate that.”

This isn’t the first time that Musk has run the alarm about what he believes is the biggest threat to mankind but at this particular event, Elon Musk preached about the need for AI regulation. He has been preaching the need for AI regulation since 2014. During an interview at the AeroAstro Centennial Symposium at MIT, Musk discussed computer science, AI, space exploration and the colonization of Mars but the conversation very quickly turned towards the fear that AI could ultimately become humanity’s overlord.

He said, “I think we should be very careful about artificial intelligence. If I had to guess at what our biggest existential threat is, it’s probably that. So we need to be very careful,” said Musk. “I’m increasingly inclined to think that there should be some regulatory oversight, maybe at the national and international level, just to make sure that we don’t do something very foolish.”

Even though many have raised doubts about his doomsday predictions, Musk is not just sitting by and doing nothing about what he believes the future will hold for us. He has helped found a company that is currently researching and working on “discovering and enacting the safe path to artificial general intelligence.” Even though this company is in its infancy stages, they currently have over 60 researchers and engineers on staff working full time to research artificial intelligence and its future ramifications.

The company is currently working on problems that require fundamental advances in AI capabilities, publishes at top machine learning conferences, offers open-sources software tools for accelerating AI research, and releases blog posts to communicate research. The company has plans to be as open as possible with its findings are research. They already have published numerous studies on their website.

OpenAI, unveiled last December, has already made a lot of waves in the artificial intelligence community. When the company announced their existence, some of Silicon Valley’s biggest companies began offering a lot money to the artificial intelligence researchers that were looking to join OpenAI, scrambling to get those researchers on board with their AI research efforts before they went over to Musk’s company.

These other companies knew that Musk was looking to bring on board the best of the best in the artificial intelligence research field. Open AI didn’t match these offers but instead offered something else. OpenAI offered these researchers the opportunity to conduct their research in the manner that they saw fit instead of worrying about churning out products and quarterly earnings. OpenAI gives these researchers the chance to focus on following their instincts instead of having to follow a production schedule.

Open AI has another unique aspect. The company plans on sharing all of its research and findings away. Musk created the company with the intention of sharing all its findings to the public. One of the biggest surprises about AI researchers is that most of them actually want their findings to be shared with the world. The brightest minds in the field aren’t motivated by lots of money, the next product cycles or profit margins. They genuinely want to research and discover how to make artificial intelligence better and this can only happen is the research is open source and shared with other companies and researchers.

The motivation for Musk to create a company that is not based on a making profits or products is because he believes that research needs to be conducted in a fashion that leads to humans having control over artificial intelligence and not the other way around. Musk believes that the many strides that have been made in the search for artificial intelligence need to be viewed as a cautionary tale instead of a tale of exciting exploration and discovery.

He issued this warning in 2014, “I think we should be very careful about artificial intelligence. If I were to guess like what our biggest existential threat is, it’s probably that. So we need to be very careful with the artificial intelligence. Increasingly scientists think there should be some regulatory oversight maybe at the national and international level, just to make sure that we don’t do something very foolish. With artificial intelligence we are summoning the demon. In all those stories where there’s the guy with the pentagram and the holy water, it’s like yeah he’s sure he can control the demon. Didn’t work out. “

Not everyone agrees with Musk and his predictions about the future of artificial intelligence. Microsoft co-founder Bill Gates has the exact opposite opinion when it comes to “summoning the demon”. Gates believes that Musk is being a little too premature when it comes to his dire warnings about this upcoming evolution in AI. Gates, whose recent thoughts regarding AI were published by the Wall Street Journal, was quick to say that he respected Musk but that he didn’t agree with ringing the doomsday bell when it comes to AI.

In the joint interview with Satya Nadella the third CEO of Microsoft, Gates had this to say about artificial intelligence, “The so-called control problem that Elon is worried about isn’t something that people should feel is imminent,” says Gates, according to a transcript of the interview published by the WSJ Magazine. “We shouldn’t panic about it.”

Gates isn’t the only one tech giant that disagrees with Musk. Mark Zuckerberg believes that AI will ultimately make our lives easier and better. The Facebook founder has been pretty outspoken about his feelings and he whole-heartedly disagrees with Musk. Zuckerberg is not as neutral as Gates when it comes to his feelings about AI and its future.

Zuckerberg decided to conduct a Facebook Live stream from his backyard this last July to answer the questions from fans around the world. As the Facebook founder was smoking meats in his backyard in Palo Alto, he answered a user submitted question about the future of AL. The question was, “”I watched a recent interview with Elon Musk and his largest fear for future was AI. What are your thoughts on AI and how it could affect the world?” Zuckerberg’s response was simple. He believes that Musk is being irresponsible and that, “I have pretty strong opinions on this. I am optimistic,” says Zuckerberg. “I think you can build things and the world gets better. But with AI especially, I am really optimistic.”

Zuckerberg went on to say that AI has already done so much for humanity. He gave the example of artificial intelligence being used to diagnose diseases and that self-driving cars will create less accidents on the road. He also responded to Musk’s calls for the regulation of artificial intelligence research. “Whenever I hear people saying AI is going to hurt people in the future, I think yeah, you know, technology can generally always be used for good and bad, and you need to be careful about how you build it and you need to be careful about what you build and how it is going to be used,” says Zuckerberg.

He does not believe that there should be any regulation over artificial intelligence research. He thinks if anything, there should more invested into AI research and that the research should proceed at full steam ahead. He said, “But people who are arguing for slowing down the process of building AI, I just find that really questionable. I have a hard time wrapping my head around that,” he says.
Recently, Maureen Dowd wrote a very long Vanity Fair article that even went so far as to claim Musk’s ominous warnings are nothing more than a very elaborate sales tactic. In her article she said that, “Critics ‘argue that Musk is interested less in saving the world than in buffing his brand,’ Dowd writes, and that his speeches on the threat of AI are part of a larger sales strategy.”

There seems to be more opposition to Musk’s predictions than support but Musk is not bothered by those that oppose his ideas about artificial intelligence. In fact, despite what others are saying, he has stayed strong in his beliefs. Whether artificial intelligence ends up being humanity’s savior or its overlord is yet to be determined. Since there is so much that is unknown about the exact form that AI will take, Musk is right to at least to raise awareness about the potential risks that could arise from the research that is being conducted.

Implementing some form regulation should be required so that at least the researchers can retain more control over their findings and their possible creations. There is still so much that is unknown about the field of artificial intelligence that adding a few precautionary measures might be more helpful than harmful. Musk is not advocating for stopping all research, he just wants there to be better rules and regulations for safety purposes. Artificial Intelligence could be some thing wonderful but there is no way to actually know. Let’s hope that the future will hold the very best when it comes to AI but in the meantime, maybe being cautious is the best plan of action.

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